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Having said that, we believe Altrias sophisticated and targeted pricing strategies as well as promotional spending should help to offset the frequency of list price increases, especially for price sensitive consumers. Herzog said she expects British American Tobacco (BAT) to follow soon with a similar price increase on cigarettes
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Truth Initiative partnered with the independent qualitative research firm Colloquial Insights to conduct focus groups with 26 current smokers between the ages of 18-30 living in California or Massachusetts, the first U.S
Twelve of them reported at least one unsuccessful attempt to quit smoking before trying ECs
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